A long standing relationship with WGSN as a freelancer and senior team member on the active, swim and intimates department. Employed as a Trend Forecaster to create trend reports predictiong future trends, global market shifts, commercial updates, catwalks analysis and emerging trends. I have also visited several tradeshows including ISPO, Outdoor Retailer, Mode City, Interfilière and Miami Swim Week creating tailored show reports and original content filming, photographing and writing about the event. I analyse trend information and data which results in detailed recommendations on key colours, materials, silhouettes and styling. I use both qualitative and quantitative data to identify macro trends working 24 months ahead of selling-season. I also work on close-to-season | emerging trend reports which anticipate and predict market shifts.