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Make Maternity a Key Focus For The New Season

Support Women on their maternity journey with well-designed activewear

A growing segment of the activewear market, Maternity sportswear offers comfort and functionality for expecting mothers. With the rise in active lifestyles and the popularity of yoga, pilates, and other low-impact exercise routines, more and more mothers-to-be are seeking out sportswear that supports them on their journey. This article takes a closer look at maternity sportswear and the vital design attributes.

  • Comfort: Comfort is a top priority for pregnant women, especially when it comes to physical activity. Aim to display a greater understanding of her journey and needs by offering supportive fabrics, wide waistbands, and stretchy panels that accommodate a growing belly. This helps prevent discomfort and chafing during exercise, so women can stay active and comfortable throughout their pregnancy.

  • Functionality: Maternity sportswear is designed with function in mind, offering features that make it easier for women to stay active during pregnancy. For example, many maternity sportswear garments are equipped with built-in bras that provide support for the changing bust, as well as pockets for storing essentials like phones and keys.

  • Versatility: Maternity sportswear is versatile, allowing women to wear it both during exercise and in their everyday lives. This is especially important for busy mothers who want to be able to transition from gym-to-street in the same outfit.

  • Style: Maternity sportswear still needs to be trend-driven, offer a range of colours and patterns that help women feel confident while working out.


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