As a freelance activewear designer, I was responsible for designing a range of sports and athleisure styles for the Debenhams customer that are performance led whilst also being fashion-forward, trend-driven and commercial. Resulting in a market right collection of high-volume drivers. Investigating ways to update key silhouettes to ensure a healthy beat-business whilst simultaneously reacting to sales information and driving key innovations. Developed relationships with factories and suppliers in Europe and Asia. Sourcing new fabrications, techniques and trimmings.  Attending all fit sessions, as well as preparing and maintaining tech packs from initial development through to final PP sample.