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Mizuno Womens Running

Activewear Designer | Performance Apparel Designer

Images by: Sam Robinson

CLIENT: Mizuno

I was employed as lead designer for the category of Running Performance Apparel, producing 100+ styles per season. Working on product design, development and strategy for the Mizuno women’s running collection. Tasked with researching relevant areas of the market to gather insights into consumers. competitors and emerging trends. This market research enabled me to develop seasonal creative strategies to ensure products were innovative and forward thinking; inspiring key consumers; driving the brand forward and increasing like-for-like sales. Created all tech packs and worked with factories in Asia.


Whilst working at Mizuno as Sportswear Designer, I developed a premium seamless sportswear collection designed to provide extreme comfort whilst exercising. The chafe-free capsule of dual-colour styles featured engineered compression, ventilation and support without constricting movement. 

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© Chantell Fenton 2020

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