As a freelance designer for Acid Running, I collaborated closely with the founder to bring his vision for Collection 001 – Voluntary Discomfort to life. Inspired by the ancient principles of stoicism, I helped craft a minimalist aesthetic built around cold, subdued tones, with subtle stoic messaging woven throughout the designs. The collection embodies the idea that running and suffering are inseparable, using thoughtful, restrained visuals to capture the brand’s raw, resilient spirit.